Earn Your MS in Digital Marketing 100% Online

Master the Emerging Tools of Communications

Advance your career.

Effective digital engagement is crucial in today’s marketplace. Gain the expertise you need to get ahead in your career with the online Master’s in Digital Marketing from Fairleigh Dickinson University. This program equips you with the skills you need to become a leader in your field. With an innovative curriculum that prepares you in a full suite of digital marketing areas, you’ll gain the comprehensive training you need to complete a digital marketing portfolio and reach the next level of professional success.

This program was created with input from our Advisory Board members, who work full-time within digital marketing. Because the program is offered fully online, you’ll have the flexibility you need to balance your education around your life.

This program is offered through FDU’s Silberman College of Business and is accredited by AACSB International. Silberman is also ranked among the nation’s best business schools.2

Experience learning that’s catered to your individual needs. With small, intimate classes and a superb faculty, FDU is the springboard for the career you’ve always wanted.

Best Colleges Ranking1

Best Business Schools Ranking2

GMAT/GRE Not Required*

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A Relevant, Future-Focused Curriculum

The online Master’s in Digital Marketing from FDU is designed to provide expert training and help working adults reach the next stage in their careers. In a community of scholars, FDU helps you master your abilities through advanced education. Consisting of 30 core credits, this program can help you to gain certification in both Google Analytics and Hootsuite.

Courses you may take in this program include:

This course explores digital marketing strategies from theoretical, ethical and practical perspectives. The class will examine topics such as identifying buyer personas, website design, SEO/SEM, e-mail marketing, content marketing, display advertising/programmatic and analytics. Exercises, discussion forums and assignments are designed to provide students with the foundational skills to develop, implement, and critically evaluate effective digital marketing programs.

Consumers travel through different stages as they interact with companies’ digital marketing channels, going from awareness to consideration to purchase. The course progression is designed to provide you with the skills to analyze marketing communications channels within the context of the customer journey. You’ll learn how to develop marketing communications strategies that engage consumers with a brand by aligning marketing communications messaging using the framework of a digital customer journey map.

Social media marketing explores current social media platforms and their role in a company’s marketing communication strategy, facilitating customer relationships, product innovation, and the brand equity. Specifically, the course examines how to create and implement a social media campaign, measure and track its performance, and utilize appropriate analytic metrics and software platforms. Social media will be examined as part of a larger integrated marketing communication strategy. In addition, it will briefly cover social media’s potential role in overall business operations. Applicable consumer behavior, communication, and advertising theories will be covered.

This course will provide an overview of e-mail marketing and database management and their role within an integrated marketing communication strategy. The course will examine how to create, manage, and measure an e-mail campaign as well as navigate ethical issues. In addition, emphasis will be on developing and maintaining customer databases to further our understanding of consumer behavior and build stronger customer relationships.

Online Learning That’s Comprehensive and Convenient

The online education format at FDU is designed with your success in mind. When you enroll, you’ll discover a host of unique advantages to online learning. Online learning makes it possible for you to study flexibly. You’ll be able to choose when and where you want to attend class and earn your degree while keeping your commitments to work and life. You’ll also study at your own pace. An online degree gives you the opportunity to spend as much time with instructional materials as you want and adjust your degree path based on your learning needs.

Prepare for an Influential Career

When you graduate, you’ll be equipped to advance into any number of roles within the world of digital marketing. Among these include positions in content creation, social media, digital and interactive marketing, creative services, production, and operations. It will also help you to gain certification in both Google Analytics and Hootsuite.

Average base pay for digital marketing positions include:

  • Marketing Director $113,6063
  • SEO Manager 100,2084
  • Digital Content Creator $52,7515
  • User Experience Director$164,0606

Fairleigh Dickinson University is a center of academic excellence dedicated to the preparation of world citizens through global education. The University strives to provide students with the multi-disciplinary, intercultural, and ethical understandings necessary to participate, lead, and prosper in the global marketplace of ideas, commerce, and culture.

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Sources:

  1. “Fairleigh Dickinson University,” U.S. News & World Report Best Colleges Rankings. Retrieved October 3, 2023, from https://www.usnews.com.
  2. “Best Business Schools (Northeast),” Princeton Review. Retrieved February 8, 2022, from https://www.princetonreview.com.
  3. “Marketing Director Salaries,” Glassdoor.com. Retrieved February 8, 2022, from https://www.glassdoor.com.
  4. “SEO Manager Salaries,” Glassdoor.com. Retrieved February 8, 2022, from https://www.glassdoor.com.
  5. “Digital Content Creator Salaries,” Glassdoor.com. Retrieved February 8, 2022, from https://www.glassdoor.com.
  6. “User Experience Director Salaries,” Glassdoor.com. Retrieved February 8, 2022, from https://www.glassdoor.com.

*The GMAT/GRE is not required, but there may be some instances when test scores are the best means for admission.